Foot Locker

About the Project

These are selected graphic samples from a presentation I designed for Foot Locker. I was asked to design something for a young demographic that appreciates athletism, pop culture, and art. I created a graphic system made up of illustrative hand drawn vectors and used it to accentuate the collection. The direction of the line work emphasized agility and movement, while the uneven hand drawn quality emphasized creative culture. Color schemes were unique to each sneaker emphasizing the spring and summer vibe of the upcoming season.

  • Asics
  • Adidas
  • Nike